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Happy Monday, Reader and welcome to the Monday Minute!

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Today, I want to share a DM I received from a friend on Instagram.

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As you may or may not know, I have monthly done-for-you SEO services and as a part of that service, I write blogs for clients.

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I enjoy it so much because I get to help my clients get found on Google but I also get to use my physical therapist brain (I know most people in my ecosystem know that I am trained as a Doctor of Physical Therapy, but I also have others tell me they had no idea I'm a PT. So, if you didn't, now you do.)

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Anyway, last week, after writing a blog for one of my clients, I posted a picture of the title on my Instagram stories for my own marketing and to share the joy I have for my work. I'll share a screenshot of that story below.

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In response to that story, I received the following DM:

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My point: people are looking for answers to their problems for themselves and their loved ones.

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I titled this email "give it away" for a reason: I learned very early from Shanté (@themovementmaestro) to teach everything I know on Instagram. I've heard her teach this for 16 rounds of her Instagram Intensive and I've followed her advice for years at this point.

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Relaying this advice to you as it relates to the DM exchange above and blogging/SEO: give away your knowledge on the internet by writing blog posts for your ideal client.

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People are looking for answers on Google every single day.

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You may be wondering about the value of doing this. I mean... if you give away everything you know in a blog post, why would they pay you?

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1. By giving someone who reads your blog a win (a "win"= you might teach them something new, make them feel something, or give them next steps), they gain trust in you as a provider/teacher.
2. They will still pay you to get answers that are specific to them and their needs.
3. People will pay you for accountability and a plan.

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Create content, make it easy to find on your website, give it all away, and share the content you create.

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Catch you next Monday,

Lex

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Check out my website: www.lexlancaster.com​

Listen to my podcast "Up In My Business"​
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