This week's Minute will focus on understanding Google My Business.
A Google My Business is a small part of SEO (search engine optimization aka getting found on Google) strategy for my local business owners.
The purpose of a Google My Business: tell Google that a business exists at a particular address.
What a Google My Business alone DOESN'T do: put you at the top of Google Search results.
This should make sense. If 10 physical therapy practices exist in the same town at different locations and they all have a Google My Business, they all can't have their website or their address/business be #1 in the map pack...
→ Something has to be the differentiator here to rank them 1-100+.
That's where optimizing for Google aka SEO comes in. And that's why SEO School exists, tbh.
It's so much more than just a Google My Business problem when you're not ranking locally.
Here's one thing you can do: When you write content for your website, like a blog post, make sure you're giving your audience a call to action at the end. Focus on educating, and then give them a place to go for a solution. Let them know that they can book an appointment with you in *insert your town and state here* office.
Example for a blog post about dry needling: If you're looking for dry needling treatment and you're located in *insert your town, your state here* area, we'd (or I) would love to help you. Feel free to book a free discovery call by clicking here (link to your online scheduler).
With that simple statement, you're associating your town and your state with a specific service on your website. One small differentiator for helping with improving your ranking in search results.
Have a great week!
Lex
