Monthly Minute + a reminder

Published 10 months ago • 1 min read

Reader!

Welcome to another monthly minute, let's dive in.

ps- if you're new around here, I send out monthly minutes, which are one-minute long reads 1-2x/month, potentially more if I feel like it😉

We're talking about your navigation bar on your website and SEO (search engine optimization, aka getting found on Google) today.

At the end of this Monthly Minute, I'll also remind you about enrollment for SEO School and invite you to join the waitlist.

It's simple: make sure your home page is linked in your navigation.

Like this:

Taking the link to your home page out of the navigation bar and putting it on the backend of your website (a hidden page) was once a common practice.

The problem: people will leave your home page and not know how to get back to it.

I’m sorry, what!? Doesn’t everyone know that clicking the logo in the header takes you back to the home page? Or using the back button??

Believe it or not, NOPE.

I did a survey and found out that most people have NO idea that clicking the logo takes you back to the home page.

So please leave your home page link inside your navigation bar for simple and easy navigation. I promise, it’s worth keeping there and it's great for SEO — people won't leave your website because they're frustrated that they can't navigate around it.

We want ease, always.

Action items:

Check your website navigation: if you don't have your home page linked there, add it.
Join the waitlist for SEO School: if you're interested in joining SEO School this round, I'd highly recommend getting on the waitlist. Starting next week, you'll receive SEO tips every Wednesday until waitlist enrollment opens up on the 30th of September.

Get on the Waitlist for SEO School

Have a great weekend,
Lex

Check out my website: www.lexlancaster.com

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