Happy Monday, Reader and welcome to the Monday Minute! Today, I want to share a DM I received from a friend on Instagram. As you may or may not know, I have monthly done-for-you SEO services and as a part of that service, I write blogs for clients. I enjoy it so much because I get to help my clients get found on Google but I also get to use my physical therapist brain (I know most people in my ecosystem know that I am trained as a Doctor of Physical Therapy, but I also have others tell me...
13 days ago • 1 min read
Happy Monday, Reader and welcome to the Monday Minute! Today I wanted to remind you about testing your processes. On a coaching call last week, one of my clients was confused about what the consumer experience would look like and "hoped" that it was good. The good news: you don't have to guess when it comes to this stuff. EVERYTHING can be tested. Whether you're a brick-and-mortar business owner or an online business owner, I can bet you have some sort of process you have each of your clients...
20 days ago • 1 min read
Happy Monday, Reader and welcome to the Monday Minute! Let's talk about video hosting and where you should host your videos: Vimeo or YouTube? In short: Vimeo: unlisted videos (videos you don't want to share with the world) Youtube: public videos I use Vimeo for all private videos and videos I want to embed on a website or share a link to via an email and for anything I have behind a paywall. Why not just have "unlisted" YouTube videos, you ask? Because you have no control over the ads that...
27 days ago • 1 min read
Happy Monday, Reader and welcome to the Monday Minute! First, an announcement: The LextroMind is OFFICIALLY open for enrollment. You can submit your application by hitting the button below and heading over to the info page. If you're a brick-and-mortar business owner who wants to get started with online business, The LextroMind is the room you want to be in. 9 months of direct 1-1 support and small group coaching for both online business and tech implementation with @themovementmaestro and me...
about 1 month ago • 1 min read
Happy Monday, Reader and welcome to the Monday Minute! First, an announcement: For my brick-and-mortar business owners who want to launch their first online offer and get started with online business and get all of the coaching, strategy, and systems in place to do so: I'd love to invite you to join the interest list for The LextroMind! Applications will open next week. The LextroMind is an exclusive, high-touch, 9-month mentorship that I run with The Movement Maestro that combines online...
about 1 month ago • 2 min read
Happy Monday, Reader and welcome to the Monday Minute! Today, I want to give you a quick formatting lesson for your website. I'll paint the picture first: Imagine we're on your home page banner. You've got "The best physical therapy practice in Mooserupert Land, California" and because it's a long line of text, it breaks to the next line after Mooserupert and before Land, so it looks like this: Most people will tell me "I don't want it to split after Mooserupert, I want it to split so that...
about 2 months ago • 1 min read
Reader! Happy October! First things first, SEO School is OPEN for enrollment. SEO School is my 6 comprehensive, digestible, and tactical hybrid SEO (Search Engine Optimization) course for health and wellness entrepreneurs that will teach you everything you need to know about SEO so you can start ranking higher on search engines and get found by your ideal client without relying on social media and paid ads. It will be open for enrollment until this Friday at 11:59pm PT and won't open again...
about 2 months ago • 4 min read
Reader! Welcome to this week's Monday Minute! Today we're chatting about website page URLs. This is what I'm referring to: The link for the actual page, yourdomain.com/xxxx. This is called a URL. What you need to know: words inside the URL need to be separated by dashes.Examples: Instead of www.yourdomain.com/onlinecourses it would be www.yourdomain.com/online-courses Instead of www.yourdomain.com/pelvichealth it would be www.yourdomain.com/pelvic-health If you don't use dashes, Google will...
2 months ago • 1 min read
Reader! Happy Monday and welcome to the Monday Minute (yep, name change from Monthly Minute. I need a schedule, so I decided Mondays are better than "Monthly". More predictable for you AND me). Before we jump in, I've got two announcements for you. 1. The waitlist for SEO School closes THIS FRIDAY! SEO School is my 6-month "learn everything you need to know about SEO" hybrid course for brick-and-mortar and online business owners. There is no obligation to buy if you join the waitlist, but you...
2 months ago • 2 min read