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Lex Lancaster

The one-stop-shop for health and wellness entrepreneurs who are looking for done-for-you services and information on strategic planning, tech, SEO, launches, automation, websites, + more. As a part of my newsletter family, you can expect to receive monthly updates from me as well as first dibs on any course enrollments, new services, and more.

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[Monday Minute] YouTube or Vimeo?

Happy Monday, Reader and welcome to the Monday Minute! Let's talk about video hosting and where you should host your videos: Vimeo or YouTube? In short: Vimeo: unlisted videos (videos you don't want to share with the world) Youtube: public videos I use Vimeo for all private videos and videos I want to embed on a website or share a link to via an email and for anything I have behind a paywall. Why not just have "unlisted" YouTube videos, you ask? Because you have no control over the ads that...

Happy Monday, Reader and welcome to the Monday Minute! First, an announcement: The LextroMind is OFFICIALLY open for enrollment. You can submit your application by hitting the button below and heading over to the info page. If you're a brick-and-mortar business owner who wants to get started with online business, The LextroMind is the room you want to be in. 9 months of direct 1-1 support and small group coaching for both online business and tech implementation with @themovementmaestro and me...

Happy Monday, Reader and welcome to the Monday Minute! First, an announcement: For my brick-and-mortar business owners who want to launch their first online offer and get started with online business and get all of the coaching, strategy, and systems in place to do so: I'd love to invite you to join the interest list for The LextroMind! Applications will open next week. The LextroMind is an exclusive, high-touch, 9-month mentorship that I run with The Movement Maestro that combines online...

Happy Monday, Reader and welcome to the Monday Minute! Today, I want to give you a quick formatting lesson for your website. I'll paint the picture first: Imagine we're on your home page banner. You've got "The best physical therapy practice in Mooserupert Land, California" and because it's a long line of text, it breaks to the next line after Mooserupert and before Land, so it looks like this: Most people will tell me "I don't want it to split after Mooserupert, I want it to split so that...

Reader! Happy October! First things first, SEO School is OPEN for enrollment. SEO School is my 6 comprehensive, digestible, and tactical hybrid SEO (Search Engine Optimization) course for health and wellness entrepreneurs that will teach you everything you need to know about SEO so you can start ranking higher on search engines and get found by your ideal client without relying on social media and paid ads. It will be open for enrollment until this Friday at 11:59pm PT and won't open again...

Reader! Welcome to this week's Monday Minute! Today we're chatting about website page URLs. This is what I'm referring to: The link for the actual page, yourdomain.com/xxxx. This is called a URL. What you need to know: words inside the URL need to be separated by dashes.Examples: Instead of www.yourdomain.com/onlinecourses it would be www.yourdomain.com/online-courses Instead of www.yourdomain.com/pelvichealth it would be www.yourdomain.com/pelvic-health If you don't use dashes, Google will...

Reader! Happy Monday and welcome to the Monday Minute (yep, name change from Monthly Minute. I need a schedule, so I decided Mondays are better than "Monthly". More predictable for you AND me). Before we jump in, I've got two announcements for you. 1. The waitlist for SEO School closes THIS FRIDAY! SEO School is my 6-month "learn everything you need to know about SEO" hybrid course for brick-and-mortar and online business owners. There is no obligation to buy if you join the waitlist, but you...

Reader! Happy September! 🎉☀️ If you're new around here, welcome! This email will give you a quick rundown of August's podcast episodes, a few Instagram posts from the month, blogs and YouTube videos from me, and any biz updates I've got. As a fun bonus, you'll also get some fun life stuff and maybe even a recipe or two. If you're seasoned and have been here a bit, know that I am always so grateful that I am lucky enough to have a place in your inbox.🤍 Alrighty, let's jump in....

Reader! Welcome to another monthly minute, let's dive in. ps- if you're new around here, I send out monthly minutes, which are one-minute long reads 1-2x/month, potentially more if I feel like it😉 We're talking about your navigation bar on your website and SEO (search engine optimization, aka getting found on Google) today. At the end of this Monthly Minute, I'll also remind you about enrollment for SEO School and invite you to join the waitlist. It's simple: make sure your home page is...

Hey there Reader! Starting something NEW this month and it's called the Monthly Minute. The goal: a quick, one-minute informational read 1x/month. If you like these, I might drop in more than 1x/month, but we're going to start with one here. My ask: let me know if you enjoy these emails. I'd love to hear from you. Without further ado, let's jump into this Month's Minute! Topic: Addresses and Locations & Your Website The why: we want to make it easy for people to know where they can work with...